Hi, I'm Israel Oladipupo Ogunseye

African Technology Business Operator | Business Leader | Awarded 35 Under 35 Exceptional Marketing Communications Professional in 2022

Startup Operator in Africa

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Startup Operator in Africa

Meet Ladi.

A visionary business leader with 10+ years of experience driving growth across Africa's fintech, banking, and entertainment sectors. Known for blending data-driven strategies with consumer psychology to build brands and forge impactful partnerships. Recognized as a BrandComm 35 Under 35 Marketing Communications Professional, Ladi holds an MBA from the University of South Wales and champions ethical, innovative practices in marketing. His expertise spans brand building, neuromarketing, and growth hacking, focusing on aligning business goals with audience needs.

Favorite Quotes (Words of Wisdom).

Effective marketing isn’t about chasing trends - it’s about understanding the desires of your audience and communicating value with clarity.

Build meaningful connections, not just campaigns. Sustainability lies in solving real problems for Africans

What I offer

Marketing Strategy Development

Tailored campaigns for market penetration, user acquisition, and revenue growth.

Brand Management

Crafting cohesive brand identities that resonate across African markets.

Partnerships & Alliances

Structuring win-win collaborations in fintech, entertainment, and telecom sectors.

Data-Driven Marketing

Leveraging analytics to optimize campaigns and predict consumer behavior.

Training & Workshops

Marketing masterclasses for startups and corporates.

In The Press

Named to Harvard Business Review’s Global Advisory Council

View Achievement

Built PalmPay in Nigeria from 0 to 10million users in the country

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Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

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Recognized for integrating consumer psychology into fintech solutions at CoralPay.

View Achievement

Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

View Achievement

Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

View Achievement

Favorite Quotes (Words of Wisdom).

Effective marketing isn’t about chasing trends - it’s about understanding the desires of your audience and communicating value with clarity.

Build meaningful connections, not just campaigns. Sustainability lies in solving real problems for Africans

Businesses Founded/Cofounded.

Styled by Tito

Co-founded a sustainable fashion design enterprise that serves clients globally from Lagos.

Visit Styled By Tito

⁠Consulting

Private practice advising startups on growth hacking and brand clarity.

Book A Session

PidginBlog

Started the first pidgin-based media outfit in Africa.

TheFintechAfrica

Started a Fintech media reporting firm in Africa.

Visit The Fintech Africa

I've Worked With;

Led marketing strategies for West/South Africa.

Mdundo (Music Streaming)

Managed partnerships and growth in Nigeria.

CoralPay Technology (Fintech)

Oversaw consumer product marketing.

Sterling Bank

Piloted product launches and category expansion.

TECNO Mobile

Drove fintech growth as Marketing Manager.

PalmPay

Build your Ideas, Discover Your Market.

You're missing out on the potential of your ideas and your market. I can help you bring them to life. Book a call, and let me show you how.

What People Say About Me

Ladi’s strategic insights transformed our brand visibility in under six months.

Former Client

A thought leader who bridges theory and practice in marketing.

Industry Peer

Key Achievements.

Named to Harvard Business Review’s Global Advisory Council

View Achievement

Built PalmPay in Nigeria from 0 to 10million users in the country

View Achievement

Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

View Achievement

Recognized for integrating consumer psychology into fintech solutions at CoralPay.

View Achievement

Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

View Achievement

Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

View Achievement

My Articles/ Thoughts

iFitness and the Price of Staying Fit: A Case Study of Nigerian Gym Economics by Ladi Ogunseye

Let’s talk about the dilemma Ifitness has found itself in, stay in business by raising prices or reduce the quality of its service.

Read on Substac

TECNO Phantom V Fold, Product Positioning and 700k for Nigerian Consumers by Ladi Ogunseye

Let's talk about how a brand moved from producing 25k phones to producing 700k phones in the same market and what could it be why the phone is not gaining acceptance?

Read on Substack

Masters Degree or Not; Should You Be Doing it? by Ladi Ogunseye

In 2018, I decided to take a masters degree and that decision has not left me since then.

Read on Substack

Hi, I'm Israel Oladipupo Ogunseye

Startup Operator in Africa

Marketing Strategy Development

Brand Management

Partnerships & Alliances

Data-Driven Marketing

Training & Workshops

Named to Harvard Business Review’s Global Advisory Council

Built PalmPay in Nigeria from 0 to 10million users in the country

Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

Recognized for integrating consumer psychology into fintech solutions at CoralPay.

Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

Styled by Tito

⁠Consulting

PidginBlog

TheFintechAfrica

Former Client

Industry Peer

Named to Harvard Business Review’s Global Advisory Council

Built PalmPay in Nigeria from 0 to 10million users in the country

Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

Recognized for integrating consumer psychology into fintech solutions at CoralPay.

Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

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