Hi, I'm Israel Oladipupo Ogunseye

African Technology Business Operator | Business Leader | Awarded 35 Under 35 Exceptional Marketing Communications Professional in 2022

Startup Operator in Africa
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Startup Operator in Africa
Meet Ladi.

A visionary business leader with 10+ years of experience driving growth across Africa's fintech, banking, and entertainment sectors. Known for blending data-driven strategies with consumer psychology to build brands and forge impactful partnerships. Recognized as a BrandComm 35 Under 35 Marketing Communications Professional, Ladi holds an MBA from the University of South Wales and champions ethical, innovative practices in marketing. His expertise spans brand building, neuromarketing, and growth hacking, focusing on aligning business goals with audience needs.

Favorite Quotes (Words of Wisdom).
Effective marketing isn’t about chasing trends - it’s about understanding the desires of your audience and communicating value with clarity.
Build meaningful connections, not just campaigns. Sustainability lies in solving real problems for Africans
What I offer

Marketing Strategy Development

Tailored campaigns for market penetration, user acquisition, and revenue growth.

Brand Management

Crafting cohesive brand identities that resonate across African markets.

Partnerships & Alliances

Structuring win-win collaborations in fintech, entertainment, and telecom sectors.

Data-Driven Marketing

Leveraging analytics to optimize campaigns and predict consumer behavior.

Training & Workshops

Marketing masterclasses for startups and corporates.

In The Press

Named to Harvard Business Review’s Global Advisory Council

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Built PalmPay in Nigeria from 0 to 10million users in the country

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Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

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Recognized for integrating consumer psychology into fintech solutions at CoralPay.

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Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

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Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

View Achievement
Favorite Quotes (Words of Wisdom).
Effective marketing isn’t about chasing trends - it’s about understanding the desires of your audience and communicating value with clarity.
Build meaningful connections, not just campaigns. Sustainability lies in solving real problems for Africans
Businesses Founded/Cofounded.

Styled by Tito

Co-founded a sustainable fashion design enterprise that serves clients globally from Lagos.

Visit Styled By Tito

⁠Consulting

Private practice advising startups on growth hacking and brand clarity.

Book A Session

PidginBlog

Started the first pidgin-based media outfit in Africa.

TheFintechAfrica

Started a Fintech media reporting firm in Africa.

Visit The Fintech Africa

I've Worked With;
Led marketing strategies for West/South Africa.

Mdundo (Music Streaming)

Managed partnerships and growth in Nigeria.

CoralPay Technology (Fintech)

Oversaw consumer product marketing.

Sterling Bank

Piloted product launches and category expansion.

TECNO Mobile

Drove fintech growth as Marketing Manager.

PalmPay

Build your Ideas, Discover Your Market.

You're missing out on the potential of your ideas and your market. I can help you bring them to life. Book a call, and let me show you how.

Book A Call
What People Say About Me
Ladi’s strategic insights transformed our brand visibility in under six months.

Former Client

A thought leader who bridges theory and practice in marketing.

Industry Peer

Key Achievements.

Named to Harvard Business Review’s Global Advisory Council

View Achievement

Built PalmPay in Nigeria from 0 to 10million users in the country

View Achievement

Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

View Achievement

Recognized for integrating consumer psychology into fintech solutions at CoralPay.

View Achievement

Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

View Achievement

Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

View Achievement
My Articles/ Thoughts
View All Post

Why Trust Drives $20 Billion in Transactions by Ladi Ogunseye

A Senegalese mobile money agent told me something that changed my thoughts about business success. He said, “Before Wave came, I made good money with Orange Money. I make less per transaction, but...

Read on Substack

The Trust Lesson from Nigeria Silicon Valley Needs to Learn by Ladi Ogunseye

Nigerian users taught me something that Silicon Valley often gets wrong: they don’t want more features - they want the basics to work flawlessly.

Read on Substack

Why Distribution and Trust Define Fintech Winners in Africa by Ladi Ogunseye

Every founder believes their product is different. They highlight the user interface, the speed, the compliance features, the innovation. Yet, in Africa’s fintech market, the best product rarely wins.

Read on Substack
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