Hi, I’m Israel “Ladi” Ogunseye

Building and scaling technology businesses across Africa. I work at the intersection of payments, growth, strategic partnerships and market expansion — helping turn technology products into commercially successful businesses.

Fintech & Payments Business Leader
About Israel
Meet Ladi.

Israel “Ladi” Ogunseye is a fintech and technology business leader with over a decade of experience building products, driving growth and developing commercial partnerships across African markets. His career spans fintech, banking, telecommunications and digital entertainment, with work across product commercialisation, go-to-market strategy, customer acquisition, strategic partnerships and market expansion. He has contributed to the growth of PalmPay, Sterling Bank, CoralPay, Mdundo and TECNO Mobile. Today, his work focuses on payments, fintech, commercial strategy, partnerships and African market expansion.

Favorite Quotes (Words of Wisdom).
Effective marketing isn’t about chasing trends - it’s about understanding the desires of your audience and communicating value with clarity.
Build meaningful connections, not just campaigns. Sustainability lies in solving real problems for Africans
Areas of Expertise.

Payments & Fintech

Payments ecosystems, digital financial services, fintech commercialisation and the infrastructure shaping how money moves across African markets.

Growth & Market Expansion

Go-to-market and distribution strategies that take technology products from launch to meaningful adoption and scale.

Strategic Partnerships

Commercial relationships across banks, fintechs, telcos, payment companies and technology ecosystems.

Product Commercialisation

Connecting product, customer behaviour, distribution and commercial strategy to turn useful technology into sustainable businesses.

African Market Strategy

Applying market insight, local distribution and partnership models to build technology businesses across African markets.

Selected Impact

Named to Harvard Business Review’s Global Advisory Council

Helped build PalmPay’s Nigerian business from launch to more than 10 million users

Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

Recognized for integrating consumer psychology into fintech solutions at CoralPay.

Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

Favorite Quotes (Words of Wisdom).
Effective marketing isn’t about chasing trends - it’s about understanding the desires of your audience and communicating value with clarity.
Build meaningful connections, not just campaigns. Sustainability lies in solving real problems for Africans
Experience Across Africa’s Technology Ecosystem
Led marketing strategies for West/South Africa.

Mdundo (Music Streaming)

Managed partnerships and growth in Nigeria.

CoralPay Technology (Fintech)

Oversaw consumer product marketing.

Sterling Bank

Piloted product launches and category expansion.

TECNO Mobile

Drove fintech growth as Marketing Manager.

PalmPay

Let’s Build What’s Next in African Technology

I work with technology companies, industry leaders and institutions exploring opportunities across African fintech, payments, partnerships and market growth. For speaking engagements, strategic advisory and industry collaborations, get in touch.

How I Work
Build for trust, solve real customer problems and connect strong products to the distribution and partnerships they need to scale.

Operating Principle

Combine commercial discipline with local market understanding so technology can earn adoption, create value and grow sustainably.

Operating Principle

Selected Recognition

Named to Harvard Business Review’s Global Advisory Council

Helped build PalmPay’s Nigerian business from launch to more than 10 million users

Won ADMARP 25 Digital Marketing Professional to Look Out For in 2023

Recognized for integrating consumer psychology into fintech solutions at CoralPay.

Won 35 Under 35 Marketing Professionals in Nigeria by Brand Communicator in 2022

Launched over 25 mobile phone products into the Nigerian market at TECNO Mobile

Insights on African Fintech & Payments

Analysis and perspectives on payments, fintech growth, distribution and building technology businesses across African markets.

Why Trust Drives $20 Billion in Transactions by Ladi Ogunseye

A Senegalese mobile money agent told me something that changed my thoughts about business success. He said, “Before Wave came, I made good money with Orange Money. I make less per transaction, but...

Read on Substack

The Trust Lesson from Nigeria Silicon Valley Needs to Learn by Ladi Ogunseye

Nigerian users taught me something that Silicon Valley often gets wrong: they don’t want more features - they want the basics to work flawlessly.

Read on Substack

Why Distribution and Trust Define Fintech Winners in Africa by Ladi Ogunseye

Every founder believes their product is different. They highlight the user interface, the speed, the compliance features, the innovation. Yet, in Africa’s fintech market, the best product rarely wins.

Read on Substack