Building and scaling technology businesses across Africa. I work at the intersection of payments, growth, strategic partnerships and market expansion — helping turn technology products into commercially successful businesses.
Israel “Ladi” Ogunseye is a fintech and technology business leader with over a decade of experience building products, driving growth and developing commercial partnerships across African markets. His career spans fintech, banking, telecommunications and digital entertainment, with work across product commercialisation, go-to-market strategy, customer acquisition, strategic partnerships and market expansion. He has contributed to the growth of PalmPay, Sterling Bank, CoralPay, Mdundo and TECNO Mobile. Today, his work focuses on payments, fintech, commercial strategy, partnerships and African market expansion.
Payments ecosystems, digital financial services, fintech commercialisation and the infrastructure shaping how money moves across African markets.
Go-to-market and distribution strategies that take technology products from launch to meaningful adoption and scale.
Commercial relationships across banks, fintechs, telcos, payment companies and technology ecosystems.
Connecting product, customer behaviour, distribution and commercial strategy to turn useful technology into sustainable businesses.
Applying market insight, local distribution and partnership models to build technology businesses across African markets.
Mdundo (Music Streaming)
CoralPay Technology (Fintech)
Sterling Bank
TECNO Mobile
PalmPay
I work with technology companies, industry leaders and institutions exploring opportunities across African fintech, payments, partnerships and market growth. For speaking engagements, strategic advisory and industry collaborations, get in touch.
Analysis and perspectives on payments, fintech growth, distribution and building technology businesses across African markets.
Why Trust Drives $20 Billion in Transactions by Ladi Ogunseye
A Senegalese mobile money agent told me something that changed my thoughts about business success. He said, “Before Wave came, I made good money with Orange Money. I make less per transaction, but...
Read on SubstackThe Trust Lesson from Nigeria Silicon Valley Needs to Learn by Ladi Ogunseye
Nigerian users taught me something that Silicon Valley often gets wrong: they don’t want more features - they want the basics to work flawlessly.
Read on SubstackWhy Distribution and Trust Define Fintech Winners in Africa by Ladi Ogunseye
Every founder believes their product is different. They highlight the user interface, the speed, the compliance features, the innovation. Yet, in Africa’s fintech market, the best product rarely wins.
Read on Substack